Technological maturity is expected to promote the rapid development of TWS headphones
It is expected that the sales and market size of TWS headphones will more than double in the next three years, which will become the mainstream of the headset market. Since Apple officially launched the wireless headset AirPods, True Wireless Bluetooth Smart Headset (TWS) has attracted wide attention in the market for its wireless, intelligent, small size, good sound quality, efficient connection and stability. In recent years, Samsung, Huawei, Millet and other mobile phone manufacturers, as well as Bose, Sony, Sennheiser and other headphone manufacturers, have entered the TWS headset market. TWS headphones are mainly composed of chips, speakers, microphones and multiple sensors. We believe that the development of Bluetooth technology upgrade, chip scheme diversification, mobile phone structure change, system support and other technologies will help to promote the maturity of TWS headphone ecosystem. Sensors and AI technology will promote the diversification of TWS headphone application scenarios, and bring prices with the maturity of technology. Down, TWS headphones will usher in rapid popularity. According to IDC data, the global TWS headset shipment reached 65 million units in 18 years, and the market size exceeded 5 billion US dollars.